Cart (0)

Parade Studio Tours

Discover Detroit’s Most Enchanting Hidden Attraction

Venture into our magical ParadeLand and experience a behind-the-scenes look at America’s Thanksgiving Parade® presented by Gardner-White. Learn more about the Parade’s fascinating history, explore the 200,000 square-foot storyland of floats, and see how our award-winning artisans bring them to life. Parade Company studios is one of the most interactive and family-friendly things to do in Detroit. It’s fun for all ages!

Our Collection

Take a journey through our unique creative kingdom, marvel at the world’s largest collection of papier-mâché heads that resemble local icons and famous characters. The Parade Company costume shop warehouses over 3,000 costumes. Designed and created in our Detroit studio these costumes make a colorful array of characters come to life.

Group Tours

Bring your group, big or small, to see the most unique tour in all of Detroit. Parade Studio Tours are all year round! Our facility and staff are able to accommodate large school and bus tours. We offer tours for work outings, Girl Scouts, Boy Scouts, after-school activities, and many more.

You must call ahead to make an appointment!

Tour Hours

Tours by reservation, only. Please click here to schedule your tour! Or call 313-923-7400 ext. 225!

September – November

Monday thru Saturday: 10 a.m. – 2 p.m.

December –August

Monday thru Thursday: 10 a.m., 11:30 a.m. or 1 p.m.
Saturdays upon request

Schedule A Tour



Frequently Asked Questions…

How long is the tour?

The guided tours are approximately one hour.

What kind of tour is it?

The tours are a walking guided tour, through our 200,000 sq. ft. Studio.

Wheelchair accessible?

We are wheelchair and walker friendly, and strollers are always welcome.

Can I take pictures?

Of course!! Pictures are encouraged.

Is it indoors?

The tour is completely indoors. Please dress for the outside weather as it is the same inside our building….if it’s cold outside, it’s cold inside –  hot outside, hot inside.


Click Here to download a Studio Tours Brochure.