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Parade Studio Tours


Discover Detroit’s Most Enchanting Hidden Attraction

Venture into our magical ParadeLand and experience a behind the scenes look at America’s Thanksgiving Parade® presented by Art Van. Learn more about the Parade’s fascinating history, explore the 200,000 square-foot storyland of floats and see how our award-winning artisans bring them to life. Parade Company studios is one the most interactive and family friendly thing to do in Detroit. It’s fun for all ages!

Our Collection

Take a journey through our unique creative kingdom, marvel at the world’s largest collection of papier-mâché heads that resemble local icons and famous characters. The Parade Company costume shop is warehouses over 3,000 costumes. Designed and created in our Detroit studio these costumes make a colorful array of characters come to life.

Group Tours

Bring your group to see the most unique tour in all of Detroit. Parade Studio Tours are all year round for groups of 10 or more. Our facility and staff are able to accommodate large school and bus tours. We offer tours for work outings, Girl Scouts, Boy Scouts, after school activities, and many more.

Your group is less than 10? No problem! We would love to set up at time for your group to come and visit.

Tour Hours

Tours by reservation, only. Please call 313-923-7400 ext. 225 to schedule yours today!

September – November

Monday thru Friday from 9 am to 4 pm
Tuesday and Thursday 9 am to 6 pm
Saturday’s (until 11/18) 9am to 2pm

No tours the week of Thanksgiving

December –August

Monday thru Friday 9 am to 3 pm
Saturdays upon request


Frequently Asked Questions…

How long is the tour?

The tours are approximately one hour.

What kind of tour is it?

The tours are a walking guided tour, through our 200,000 sq. ft. Studio.

Wheelchair accessible?

We are wheelchair and walker friendly, and strollers are always welcome.

Can I take pictures?

Of course!! Pictures are encouraged.

Is it indoors?

The tour is completely indoors. Please dress for the outside weather as it is the same inside our building….if it’s cold outside, it’s cold inside –  hot outside, hot inside.


Click Here to download a Studio Tours Brochure.