Discover Detroit’s Most Enchanting Hidden Attraction
Venture into our magical ParadeLand and experience a behind-the-scenes look at America’s Thanksgiving Parade® presented by Gardner-White. Learn more about the Parade’s fascinating history, explore the 200,000 square-foot storyland of floats, and see how our award-winning artisans bring them to life. Parade Company studios is one of the most interactive and family-friendly things to do in Detroit. It’s fun for all ages!
Take a journey through our unique creative kingdom, marvel at the world’s largest collection of papier-mâché heads that resemble local icons and famous characters. The Parade Company costume shop warehouses over 3,000 costumes. Designed and created in our Detroit studio these costumes make a colorful array of characters come to life.
Bring your group, big or small, to see the most unique tour in all of Detroit. Parade Studio Tours are all year round! Our facility and staff are able to accommodate large school and bus tours. We offer tours for work outings, Girl Scouts, Boy Scouts, after-school activities, and many more.
You must call ahead to make an appointment!
Tours by reservation, only. Please click here to schedule your tour! Or call 313-923-7400 ext. 225!
September – November
Monday thru Friday from 9 am to 3 pm
Tuesday and Thursday 9 am to 6 pm
Saturday’s (until 11/21) 10 am to 2 pm
No tours the week of Thanksgiving
Monday thru Thursday: 10 a.m., 11:30 a.m. or 1 p.m.
Saturdays upon request
Your Safety is our top priority! Upon entering our facility, each person is asked to wear a mask and practice social distancing when possible. Each person in your group will have their temperature taken (anyone with a temp higher than 100°F or higher will not be allowed to enter the facility). One person from each group will be asked to fill our the COVID-19 questionnaire.
Thank you for your patience and understanding as we are doing what is necessary to keep our guests and staff safe during these uncertain times.
Frequently Asked Questions…
How long is the tour?
The tours are approximately one hour.
What kind of tour is it?
The tours are a walking guided tour, through our 200,000 sq. ft. Studio.
We are wheelchair and walker friendly, and strollers are always welcome.
Can I take pictures?
Of course!! Pictures are encouraged.
Is it indoors?
The tour is completely indoors. Please dress for the outside weather as it is the same inside our building….if it’s cold outside, it’s cold inside – hot outside, hot inside.