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Event Planning

The Parade Company Events

America’s Thanksgiving Parade® Presented by Gardner White Annual Events

  • The Parade Preview Party
  • Pancake Breakfast presented by Blue Cross Blue Shield of Michigan
  • Hob Nobble Gobble® presented by Ford (black-tie fundraiser)
  • Strategic Staffing Solutions Turkey Trot (10k run), Stuffing Strut, Mashed Potato Mile

The Ford Fireworks

  • Official Rooftop Party
  • Fireworks display on river barges

Event Planning

Continuing our tradition of producing quality family events, The Parade Company is also hired to produce and manage a variety events for some of metro-Detroit’s best organizations and companies such as:

The Detroit RiverFront Conservancy | 2006-2015

  • Detroit River Days Festival “Kids Zone” and Volunteer Management
  • Blue Cross Blue Shield of MI “Riverfront Run/Walk 5K & 10K”

Cornerstone Schools | 2006-2015

  • “Be a Tiger for Kids” Fundraiser

Chevrolet Detroit Belle Isle Grand Prix | 2013-2015

  • Quicken Loans Grand Prix Street Fest and Transporter Parade

More event clients that we’ve had the pleasure to work with over the years!

  • Woodward Dream Cruise “Cruise in Shoes 5K”, 2012-2014
  • NAIAS “Auto Show Shuffle 5K”, 2013-2015
  • Detroit Public Schools “ Back to School Parade”, 2009-2012
  • Cass Technical HS Division I Football Championship Parade, 2011
  • Gold Cup Races Volunteer Management, 2010
  • NCCA “Final Four 5K”, 2009
  • Detroit Red Wings Victory Parade, 2008, 1998, 1997
  • Detroit Red Wings Victory Parades, 2002, 1999
  • Motown Winter Blast, 2005-2007
  • Detroit Festival of the Arts, 2006
  • Detroit Pistons Victory Parade, 2004
  • Centenary of Federation Parade (Australia), 2001
  • Big Balloon Parade (Green Bay Wisconsin), 1999
  • University of Michigan Rose Bowl Victory Parade, 1998


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