Detroit! THIS IS 100!!
The tradition of The Parade Company’s Hob Nobble Gobble® presented by Ford Motor Company returns to Ford Field on Friday, November 20, 2026, for an unforgettable evening kicking off the 100th America’s Thanksgiving Parade® presented by Gardner White!!
Celebrating a century of tradition, Ford Field transforms into a spectacular holiday carnival filled with cherished memories and festive excitement. Stroll the dazzling midway, enjoy an abundant gourmet buffet alongside nostalgic carnival favorites, take a spin on the carousel, soar above the celebration on the Ferris wheel, challenge family and friends at the giant carnival games, and take-home special commemorative giveaways!!
The evening comes alive with the beloved Parade of Stars, featuring spirited dancing elves, the electrifying rhythms of the Honolulu Boom Drumline, and a magical visit from Santa Claus himself!! The excitement continues with an exclusive live performance by Grammy-nominated hip-hop trailblazer, Soulja Boy!! Known for his multi-platinum, Billboard Hot 100 No. 1 smash “Crank That (Soulja Boy)” and fan favorites including “Turn My Swag On” and “Pretty Boy Swag”, Soulja Boy brings his signature style and high-energy for a milestone celebration unlike any other!! Don’t miss this special performance, made possible by The Parade Company and ALT 98.7.
The 2026 Hob Nobble Gobble® presented by Ford is sold out. If you would like to be added to the waitlist, please contact CarolAnn at cbarbb@theparade.org with the ticket quantity and ticket level you would like to purchase.
SuperStar Reservation – $1,000 per guest
Patron Reservation – $650 per guest
Benefit Reservation – $450 per guest
Proceeds from the Hob Nobble Gobble® directly support the Michigan Thanksgiving Parade Foundation, a non-profit 501(c)(3) corporation.
Thank you to all those who attended the 2025 Hob Nobble Gobble presented by Ford on November 21, 2025! Photos from the evening are available by clicking on the buttons below.
