THE PARADE COMPANY ANNOUNCES GARDNER-WHITE
AS NEW PRESENTING SPONSOR OF
AMERICA’S THANKSGIVING PARADE®
Gardner-White Partnership Signifies Strong and Exciting Future for Detroit’s Nationally Celebrated Parade
DETROIT – JULY 23, 2020 – One of America’s most recognizable and storied parades has a new partner. Today, The Parade Company announced Gardner-White, Detroit’s new #1 furniture and mattress store, as the new presenting sponsor of America’s Thanksgiving Parade®. Nearing a century of tradition in Detroit and broadcast in more than 185 television markets across the country, the new official name of the event is America’s Thanksgiving Parade® presented by Gardner-White. The event in its 94th year is produced by The Parade Company and WDIV Local 4 is the exclusive and longtime television partner.
“We are elated to welcome Gardner-White to The Parade Company family and are incredibly grateful to have a partner whose commitment signifies an exciting future for America’s Thanksgiving Parade® presented by Gardner-White,” said Tony Michaels, President and CEO of The Parade Company.
The Gardner-White presenting sponsorship represents a three-year partnership with The Parade Company, and this is the first time the Michigan-based and family-owned furniture retailer has been a part of the Parade.
“As Michigan’s top furniture store, it is our responsibility to do more than march in the parade; we need to take the baton and lead,” said Gardner-White President Rachel Stewart. “As a family-owned business in Michigan for over 100 years, we are humbled to be a part of this treasured event that brings joy to generations of Gardner-White customers, employees and parade-lovers everywhere.”
Family-owned and operated for 108 years, Gardner-White has been a staple in metro Detroit. Irwin Kahn became the second-generation owner in the mid-1950s. Irwin’s daughter Barb Tronstein and son-in-law Steve are the third-generation owners and are still very active in the day-to-day operations of Gardner-White. Their daughter Rachel Stewart is now positioned to lead the organization into the future.
America’s Thanksgiving Parade® presented by Gardner-White is recognized as the Best Holiday Parade by USA Today, two years running, 2018 and 2019.
America’s Thanksgiving Parade® presented by Gardner-White is featured annually on WDIV Local 4, including a one-hour syndicated national broadcast reaching more than 185 television markets across the country. News/Talk 760 WJR’s Paul W. Smith and Entercom’s WOMC 104.3 also broadcast parade shows. Detail of this year’s parade will be announced in the coming months.
USA TODAY ANNOUNCES AMERICA’S THANKSGIVING PARADE® AS BEST HOLIDAY PARADE IN AMERICA FOR SECOND YEAR IN A ROW!!
America’s Thanksgiving Parade® presented by Art Van has been named as the Best Holiday Parade in America by the 2019 USA TODAY 10Best Readers’ Choice Awards. Detroit’s iconic Thanksgiving parade also received this remarkable award in 2018. Produced by The Parade Company, America’s Thanksgiving Parade presented by Art Van is broadcast in more than 185 television markets across the country and just celebrated its 93rd year on storied Woodward Avenue where nearly one million people gather each Thanksgiving Day.
“We are elated and incredibly honored to have America’s Thanksgiving Parade presented by Art Van named as the Best Holiday Parade in America by USA TODAY 10Best Readers’ Choice Awards again this year,” said Tony Michaels, president & CEO of The Parade Company. “Our remarkable team works tirelessly to create a world-class parade for the millions of Detroiters and viewers watching across the country. We are also fortunate to have great sponsors and partners who help us celebrate Detroit in the national spotlight.”
Nominees for USA TODAY 10Best Readers’ Choice Awards were selected by a panel of experts and voted on by the public. USA TODAY’s announcement may be found here: https://www.10best.com/awards/travel/best-holiday-parade-2019/.
America’s Thanksgiving Parade presented by Gardner-White is featured annually on WDIV-Local 4, including a one-hour syndicated national broadcast reaching more 185 major cities across the country. News/Talk 760 WJR’s Paul W. Smith and WOMC’s Stephen Clark and JoAnne Purtan also broadcast parade day shows.
America’s Thanksgiving Parade® presented by Gardner-White is one of the country’s largest and most spectacular Parades in the United States! Every November something magical happens on Detroit’s historic Woodward Avenue, a holiday tradition that dates back to 1924.
Every year, hundreds of thousands of Parade spectators line historic Woodward Avenue Thanksgiving morning to watch the larger than life floats, colorful helium-filled balloons, thunderous marching bands, and exciting specialty acts! The Parade is televised live locally on WDIV- Local 4 with a syndicated national potential reach of over 65 million households! Radio coverage begins with “A Prelude to The Parade” hosted by Paul W. Smith on News/Talk 760 WJR at 6:00 and runs until 9:30 a.m. The LIVE play-by-play of The Parade begins on 104.3 WOMC from 10 a.m.- Noon. The Parade kicks off from the corner of Kirby and Woodward at 8:45 a.m. on Thanksgiving morning with the live broadcast on WDIV Local 4 at 10 a.m. and online at www.clickondetroit.com.
Click here for the latest syndication listing.
Parade entries for the 2020 America’s Thanksgiving Parade® presented by Gardner-White are now being accepted!
Haven’t you always dreamed of being a part of the magic and tradition of The Parade? Well now is your chance to shine! Each year hundreds of thousands of Parade spectators line historic Woodward Avenue on Thanksgiving morning to watch the larger-than-life floats, colorful – high-flying balloons, thunderous marching bands, and unique performance acts. We invite you to apply to be a part of the magic!
Thank you for being part of the magic of the 93rd America’s Thanksgiving Parade® on November 28, 2019!