Be a Heart of History!!

“Our vision for the new Parade Company headquarters and studio is to create a beautiful, world-class space that is the heart and soul of Detroit,” said Tony Michaels, president & CEO of The Parade Company. “We challenged ourselves to envision a space that re-imagines the Brodhead Armory and connects our near-century of tradition with our future in Detroit as one of the most stunning parade studios in the country.”

More about the new home

It’s coming! November 27, 2025!

America's Thanksgiving Parade® presented by Gardner White!

More about the Parade

It’s coming... November 27, 2025

Stay Tuned for Registration Information!

More about the Race

It’s coming! November 21, 2025

Join The Parade Company for an incredible holiday celebration that is guaranteed to be a memorable night of great food, music, and family entertainment.

Event Info

Get ready to celebrate! June 23, 2025

The Parade Company is excited to pump up Detroit and Our Surrounding Community as we produce the 65th annual Ford Fireworks.

Fireworks info