Get ready to celebrate! June 28, 2021
The Parade Company is excited to pump up the City of Detroit yet again as we produce the 63rd annual Ford Fireworks along the Detroit River.
It’s coming to TELEVISION ONLY! November 26, 2020 On WDIV-Local 4!
America's Thanksgiving Parade® presented by Gardner-White!
More about the Parade
It’s coming...VIRTUALLY! November 2020
For the first time in HISTORY, the S3 Turkey Trot will be a 100% Virtual Event!
More about the Race
It’s coming! November 21, 2021
Join The Parade Company for an incredible holiday celebration that is guaranteed to be a memorable night of great food, music, and family entertainment.
magical things are happening...
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there’s so much to experience...
Experience Parade events from behind-the-scenes!
Stock up on some great Parade merchandise!
we make Detroit Magic!
Experience the 4-D!
The source of childhood fantasy and community enthusiasm since 1924, America’s Thanksgiving Parade® presented by Gardner-White is a unique spectacle that marks the beginning of the holiday season. Read more!