Detroit! THIS IS 100!!
The tradition of The Parade Company’s Hob Nobble Gobble® presented by Ford Motor Company returns to Ford Field on Friday, November 20, 2026, for an unforgettable evening kicking off the 100th America’s Thanksgiving Parade® presented by Gardner White!!
Celebrating a century of tradition, Ford Field transforms into a spectacular holiday carnival filled with cherished memories and festive excitement. Stroll the dazzling midway, enjoy an abundant gourmet buffet alongside nostalgic carnival favorites, take a spin on the carousel, soar above the celebration on the Ferris wheel, challenge family and friends at the giant carnival games, and take-home special commemorative giveaways!!
The evening comes alive with the beloved Parade of Stars, featuring spirited dancing elves, the electrifying rhythms of the Honolulu Boom Drumline, and a magical visit from Santa Claus himself!! The excitement continues with an exclusive live performance by Grammy-nominated hip-hop trailblazer, Soulja Boy!! Known for his multi-platinum, Billboard Hot 100 No. 1 smash “Crank That (Soulja Boy)” and fan favorites including “Turn My Swag On” and “Pretty Boy Swag”, Soulja Boy brings his signature style and high-energy for a milestone celebration unlike any other!! Don’t miss this special performance, made possible by The Parade Company and ALT 98.7.
Guests may reserve tables of twelve (12) or ten (10), as well as purchase individual tickets. To be recognized as an early supporter on this year’s invitation, please purchase your seats by Wednesday, September 9th.
To secure your table, contact CarolAnn Barbb at cbarbb@theparade.org for a secure online reservation link, or complete the Pre-Sale Order Form below and return it via email or fax to 313.923.2920.
Thank you to all those who attended the 2025 Hob Nobble Gobble presented by Ford on November 21, 2025! Photos from the evening are available by clicking on the buttons below.
